DISCOVER STA-SOFT
Brand Belief
Nothing lasts like mom’s love
1. CONSUMER TENSION
I put my heart & soul into my job & our home to take care of my family, because I want the best for them. But sometimes I feel guilty that when I’m busy doing things for them. I’m not spending enough quality time with them.
2. PRODUCT BENEFIT
The best possible care for my family’s clothes with a softness and distinctive fragrance that lasts all day.
3. EMOTIONAL TRUTH
Heartened knowing that my family feels and appreciates my loving touch throughout the day.
4. BRAND PERSONALITY
A brand that celebrates unconditional love. Joyful and comforting.
Who are we ?
Because happiness is the most beautiful thing to pass on, Sta-soft creates fabric softeners that allow you to beautify your life and that of your loved ones, by adding a touch of softness and love to everyday life.
Sta-soft fabric softeners, lovingly made in South Africa, have been with you to make the little moments of everyday life true moments of softness and sharing!
The essentials
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Sta-soft Spring Fresh 2L | Static-Free Clothes with Lasting Freshness
Sta-soft Spring fresh 2L Crisp, clean scent for beautifully fresh clothes. Better than dryer sheets for static-free laundry. Get your 2L now!Read more » -
Sta-soft Ultra Concentrate Ocean Fresh 1L | Long-Lasting Freshness
Sta-soft Ultra concentrate ocean fresh 1L Superior concentrated fabric softener for long-lasting ocean fresh scent. Try our best fabric softener!Read more » -
Sta-soft Aromatherapy Passion Refill | Static-Free Clothes
Immerse in Sta-soft Aromatherapy passion refill. Breathtaking fabric softener scents refill for luxuriously soft laundry. Buy your refill now!Read more » -
Sta-soft Ultra Concentrate Anti-Bacterial 500ml | 4X More Fragrance
Kill 99.9% bacteria with Sta-soft Ultra concentrate anti-bacterial 500ml. Superior to dryer sheets South Africa. Try our formulation today!Read more » -
Sta-soft Ultra Concentrate Water Lily | 4X More Concentrated Freshness
Experience our superior formulation fabric softener Sta-soft Ultra concentrate water lily. 4X more concentrated for long-lasting freshness. Try it now!Read more » -
Sta-soft Lavender Fresh 4L Family Size | Fragrance Burst Technology
New Sta-soft Lavender fresh 4L family size More fragrance than other fabric softener brands. Fresh, soft clothes for the family. Save more now!Read more » -
Sta-soft Ultra Concentrate Sensitive Fabric Softener 1L
New Sta-soft Ultra Concentrate Sensitive has a superior, rich and creamy formulation.Read more » -
Sta-soft Aromatherapy Indulgence Refill 500ml | Long-Lasting Fragrance
Brighten your day with Sta-soft Aromatherapy indulgence 500ml. Radiant floral scent, long-lasting fabric conditioner. Soften your clothes now!Read more » -
Sta-soft Spring Fresh Value Pack 500ml | Long-Lasting Fragrance
Sta-soft Spring fresh value pack 500ml Long-lasting fabric conditioner. Superior to tumble dryer sheets. Stock up on freshness now!Read more » -
Sta-soft Baby 2L | Hypoallergenic & Gentle Fragrance
Protect sensitive skin with Sta-soft Baby 2L. Hypoallergenic baby fabric conditioner. Specially formulated for babies. Give the softest touch now!Read more » -
Sta-soft Summer Fresh Fabric Softener 4L | 50% More Fragrance Family Size
New Sta-soft Summer fresh 4L family size 50% more fragrance than fabric softener brands. Keep clothes soft and static-free. Upgrade today!Read more »
