Introducing NEW Sta-soft Ultra Concentrate from South Africa’s #1 Fabric Softener brand.

NEW Sta-soft Ultra Concentrate is Sta-soft’s best formulation yet. Designed with a superior formula  that is 4X more* concentrated for more washes and 4X more* fragrance.

It is ready to use, so there is no need to dilute it - just open and pour.

One small cap is all you need for 4X more* fragrance and incredible long lasting** freshness with the unbeatable softness that you know and love.

NEW Sta-soft Ultra Concentrate comes in a smaller, more convenient size that is better for the environment because it uses up to 60% less*** plastic.

Experience the enriching, fragrant power of NEW Sta-soft Ultra Concentrate! Now available in ready to use value packs.


*
vs regular Sta-soft

**vs Sta-soft without encapsulated fragrance
***Sta-soft Ultra Concentrate 500ml vs regular Sta-soft

Count to 5 with NEW Sta-soft Ultra Concentrate

happy woman with children
Mom with little girl washing clothes
Mom with girl and boy
Collage woman using concentrate

Why Make NEW Sta-soft Ultra Concentrate Your Choice of Fabric Softener?

4x more fragrance long lasting freshness
4x more concentrated
40 washes
20 Washes
ready to use

1. 4X More* Fragrance. Long Lasting** Freshness.

NEW Sta-soft Ultra Concentrate’s superior formula is developed with unique microcapsules that contain Touch Release Technology for intense and longer lasting** fragrance, giving you 4X more* fragrance, and long-lasting** freshness with every wash. All fragrances are blended with the greatest care and utmost attention to provide rich and amazing fragrances and the ultimate freshness experience. Sta-soft Ultra Concentrate is available in three variants: Ocean Fresh, Lavender Dream and Sensitive.

*vs regular Sta-soft
**vs Sta-soft without encapsulated fragrance

Happy girl in bag

2. 4X More* Concentrated. Use Less, Get More - More Washes, More Fragrance.

NEW Sta-soft Ultra Concentrate has a new 4X more* concentrated formula, which means one small cap is all you need to give you 4X more* washes (1L = 40 Washes) and 4X more* fragrance for long lasting** freshness. With NEW Sta-soft Ultra Concentrate you can use less and get more washes, more fragrance and more Sta-soft from a single bottle. NEW Sta-soft Ultra Concentrate is available in three sizes: 1L bottle, 500ml bottle and 500ml ready to use value packs.

*vs regular Sta-soft
**vs Sta-soft without encapsulated fragrance

Woman and boy happy

3. MOST* Washes.

NEW Sta-soft Ultra Concentrate has a superior formulation that is 4X more* concentrated to give you the most* washes. So why get 20 washes when you can get 40 washes from the NEW Sta-soft Ultra Concentrate**?

*vs regular Sta-soft
**Sta-soft Ultra Concentrate 1L

Woman using concentrate

4. Ready to Use. No Need Dilute.

NEW Sta-soft Ultra Concentrate has an ultra concentrated formulation, which means it is ready to use and there is no need to dilute it. You just open and pour - it is that easy. Use as per instructions indicated on the back of the product packaging.

Woman holding concentrate bottle

5. Value for Money.

NEW Sta-soft Ultra Concentrate not only gives you the most* washes, it comes in a more affordable ready to use refill pack.

*vs regular Sta-soft

Sta-soft Ultra Concentrate Bottom Banner