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The Power of Fragrance: How Sta-soft Enhances Your Laundry Experience

There’s something incredibly comforting about getting into bed with crisp, cool sheets on a warm summer night, or wrapping yourself up in a thick, fluffy towel after a shower. The only thing better? When they’re fresh out of the laundry and smelling divine! Now, you can take that feeling with you all day long with Sta-soft®’s Touch Release Technology, an innovative system that infuses your fabrics with fresh, mood-boosting fragrance that lasts and lasts.



A fresh laundry basket after being washed with fabric softener

 

 

How scented laundry enhances your mood

Did you know that your sense of smell is the only sense that’s directly connected to your mood? It’s true! According to Harvard Medicine magazine, your sense of smell is directly wired to the emotion and memory centres of your brain. These two areas interact to help you create associations between smells and emotions, which is why certain smells can conjure up strong memories and feelings. In fact, it’s believed that up to 75% of the emotions we experience every day are triggered by smell.

That makes scent a pretty powerful influencer when it comes to your mood and emotional wellbeing. For example, studies have found that pleasant scents can ease anxiety, reduce fatigue, and improve your mood by up to 40%. They can also make you feel more sociable and improve your communication with others, and can even make you more alert, less stressed and more productive at work or school. 

One of the easiest ways to harness the power of fragrance is to add a scented fabric softener to your laundry. Not only does Sta-soft® leave your clothes, sheets and towels feeling luxuriously soft, but each of our fabric conditioners contains a unique fragrance blend, expertly crafted to lift your mood from morning until night. Here’s how it works…

Touch Release Technology: the secret to fresh, all-day fragrance 

Sta-soft® fabric conditioners use innovative Touch Release Technology to keep your fabrics smelling incredible all day long. Our signature fragrances are enveloped in microcapsules and released into your laundry, where they cling to the fibres of your clothes. They stay there even after rinsing and drying, guaranteeing a long-lasting fragrance.

Touch Release microcapsules are activated by touch. So each time you come into contact with the fabric – moving around in your clothes, drying yourself off with a towel, cosying into your bed sheets – the microcapsules break open to release their scent. This means that no matter where you are and what you’re doing, you’ll continue to enjoy mood-boosting bursts of freshness throughout the day.

Perfect for hot weather, active lifestyles and long, busy days, you’ll love how effortless it is to keep that just-washed freshness in your clothes all day long with Sta-soft®. Even the kids will continue to smell heavenly, no matter what mischief they get into! And as the day comes to an end, the whole family will appreciate slipping into bed sheets that smell just as good as they did that morning.

A rich sensory experience 

The combination of intense scents and luxuriously soft fabrics creates a rich multi-sensory experience that can keep your spirits high no matter what your day brings. And with a wide range of fragrances, there’s a scent to suit everyone. Choose from: 

  • Lavender Dream, a blend of soothing lavender and sweet vanilla to soothe your soul, relax your mind, and ease you into a restful night’s sleep. 

  • Ocean Fresh, a bright and breezy scent that will transport you back to your favourite seaside spot.

  • Spring Fresh, a crisp, clean scent that gives you that first-day-of-spring freshness all year round. 

  • Summer Fresh, a lush floral scent infused with the warmth and vibrancy of summer. 

  • Water Lily, a delicate floral scent that captures the peace and tranquillity of nature at its most beautiful. 

  • Aromatherapy Vitality, a bold, invigorating fragrance that blends zesty citrus with refreshing herbal scents and uplifting florals.

  • Aromatherapy Dream, a cosy lavender scent that soothes your mind and sets you up for a deep, dreamy sleep.

  • Aromatherapy Indulgence, an exotic blend of gardenia, orchid, peach and vanilla to add a touch of decadence to your day.

  • Aromatherapy Relax, a soul-soothing blend of lavender and chamomile that brings calm to even the busiest of days. 

To learn more about the science of scent, check out Fragrance and Mood: How Scented Laundry Can Improve Your Day. To pick out your own signature Sta-soft® scent, read Choosing the Right Fragrance: A Guide to Sta-soft® Scents. Finally, shop our Sta-soft® fabric softener range to start enjoying luxurious softness, mood-lifting fragrance, and unbeatable all-day freshness now. 

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